Story Development
Get your story straight
Story is not just a marketing tool. Clear stories tune your awareness to what matters most so you can make effective decisions and empower collective action. And they are always changing. We’ll help you build a practice for taking ownership of your stories as you, and they, develop.
Offerings
1-2 Day Workshops
Outline a brand story
Surface core arguments
1-2 Week Clarity Sprint
Align all your competing narratives in one story
Distill your core arguments
Get a handful of useable lines
1 Month Alignment Practice
Map out the different stories in your organization.
Build a narrative library for internal and external use
Advisor Sessions
1 on 1 sessions to workshop stories and sort out challenges & opportunities in conversation.
The Principles
Increase your awareness
Tracking our stories allows us to track our internal patterns. Together we’ll create a space for you to step back and see the stories, values, and beliefs that inform your decisions.
Move from instinct to intention
Founders are driven by great instinct, but instinct isn’t scalable. Clear communication is. Together we’ll surface the narratives and principles behind your actions and craft stories of intent you can use to raise money, build teams, and inform your company’s next growth phase.
Build the foundation for future development
Story awareness and development is a practice. It means monitoring what stories you use to whom and when. It means reflecting on the effectiveness of those stories. And it means updating them when needed. Together we’ll create a low-maintenance practice for using story as a developmental tool.
Storytelling by Stage
Pre-Seed & Seed
Clearly articulate Why you exist, your vision for the future, and how it’s differentiated in the market.
Series A-C
Clearly articulate What you do and How the unique way you operate sets you apart.
IPO
Clearly articulate your Why, How, and What to a mass audience.
Identity Developer Adam Beal
With over 12 years of consulting experience and a background in brand building, journalism, and poetry, Adam gives leaders space to take ownership of their personal and professional development through story. His work draws from personal experience working in the disciplines of Aikido, Mindfulness, and Cognitive Psychology.
Ready to develop your story?
Reach out for an introduction call.
All projects are scoped separately.