Identity Development
Who is your company?
Branding today is a blend of clever copywriting and trendy design. That’s great for building marketing campaigns and not so great for connecting people to a collective identity. Identity development looks at the forces holding a company together and brings these forces to the surface so groups of people can clearly articulate who they are, not just what they do.
Process
Research
Internal interviews
External interviews
Cultural analysis
Market analysis
Brand Story
A page-long argument for how the business fits into the current cultural context, who it is, how it works, and what change it wants to create in the world.
Brand Architecture
Who: Mission, Vision, Feeling, Theory of Change
Why: Values
How: Roles we play in the world
What: Offering
Activations: How do we activate each component in our strategy in day-to-day and long-term planning?
Vocabulary
Key brand stories
Key brand arguements
Key brand lines
Offerings
Brand Sprint
1-2 week process outlining the brand story and the brand’s mission, vision, and offering.
MVP Brand
1-2 month process creating the foundation a brand will need to grow into a sustainable business. This includes a foundational pass at all the phases listed above.
Sustainable Brand
3-4 month process building out all the articulations, protocols, and practices the brand will need to take agency over its own identity and development.
Identity Developer Adam Beal
With over 12 years of consulting experience and a background in brand building, journalism, and poetry, Adam gives leaders space to take ownership of their personal and professional development through story. His work draws from personal experience working in the disciplines of Aikido, Mindfulness, and Cognitive Psychology.
Ready to develop your identity?
Reach out for an introduction call.
All projects are scoped separately.